It demanded more than $75,000 in damages for all and to stop false advertising. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. These people used a combination of Olaplex products, and it helped their hair immensely. Jue Wong posted a . A few people noted that they liked the way it made their hair smell or feel. 15 February 2023. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Want to stay in the loop on class actions that matter to you? Olaplex sells several products, including moisture masks and shampoo. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' Read about our approach to external linking. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Live market coverage co-anchored from Hong Kong and New York. Markets never sleep, and neither does Bloomberg. 1. Always consult your doctor before starting any new hair loss routine. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Top editors give you the stories you want delivered right to your inbox each weekday. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Do Not Sell or Share My Personal Information. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). "Olaplex markets its product as 'clean' and free of harsh chemicals. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. 4 Bond Maintenance Shampoo and No. Stay up to date with what you want to know. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. Turn on desktop notifications for breaking stories about interest? A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. The outlook was well below the average analyst estimate of $731 million. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Within three weeks, her hair appeared shinier and less frizzy. Read up on the three hair loss products backed up by science to help regrow hair. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. 09:13 EST 16 Feb 2023 Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Sign up for notifications from Insider! According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. 7, Olaplex No. Please contact the moderators of this subreddit if you have any questions or concerns. The complaint also accuses the company of false advertising. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Olaplex CEO JuE Wong. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Updated: Feb 23, 2023 / 09:30 AM PST. Every one of Olaplex products pass this HRIPTT test.'. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. Class-action lawsuits have been filed in different states against Unilever for these products. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. They disputed the brand's social media messaging that its products could revive "compromised hair.". The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Collectively, the plaintiffs are seeking more than $75,000 in damages. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Before commenting, please review our comment policy. This is a painful and emotional topic, however for our products this is not true. I was using No. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. There's a lawsuit going on and it might surprise you. "Do your research," Amy Davis, co-counsel for the plaintiffs. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. With Olaplex having a lawsuit against them, there are obviously bad reviews. Unfortunately, this case is only for the Olaplex sold in Canada. You only need a very small amount of each therefore lasts for ages. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Please look out for the groups on Facebook just to see the damage this product has caused. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Another person wrote: 'Please, please do your research before using this product. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Hair loss is often a severe condition that affects people of every country, ethnicity, and age. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. Add Your Comments. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. From the reviews, this is mainly the Olaplex No. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. Only you can determine if Olaplex is worth the risk. Some 30 customers are suing Olaplex, a luxury hair care brand. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. 3 two times a week. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. The reviews found elsewhere confirm this. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Top Class Actions posted an article about Olaplex in April . The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. I started to feel the wind and air on my scalp in places that I've never felt it.". The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Olaplex is a company that sells a variety of hair products. By clicking Sign up, you agree to receive marketing emails from Insider Read about our approach to external linking. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Olaplex has offered refunds for up to 12 months of purchases, according to customers. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. hide caption. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. The lawsuit, filed . Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. All Rights Reserved. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. 0, Olaplex No. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. It is free of many common irritants and undesirable ingredients. Have you tried Olaplex hair loss products? Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. 5, Olaplex No. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Have you tried @Olaplex? The chemical in question is butylphenyl methylpropional (lilial). Access your favorite topics in a personalized feed while you're on the go. as well as other partner offers and accept our. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. "A lot of this is breakage that came up after using Olaplex," she tells viewers. 9 products. 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Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. The complaint filed Thursday . The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. The subsequent social media fallout prompted Olaplex CEO . Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. 0 to No. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. By clicking Sign up, you agree to receive marketing emails from Insider Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". How did it affect your hair? We have full confidence and believe in the safety and efficacy of our products.. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. 8 and Olaplex No. The lawsuit . That has happened to other people, so if you're using it, just be careful.'. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. 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In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. 12:08 EST 16 Feb 2023. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. However, the lawsuit against Olaplex Holdings alleges the . 3 Hair Perfector. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. 'We have publicly released the HRIPT test results for all of our products. February 14, 2023 Examined She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". Olaplex a.k.a. Do you work at Olaplex or have information to share? Please download the PDF to view it: Download PDF. (Podcast). In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Corrado Rizzi is the Senior Managing Editor of ClassAction.org. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. David Williams/Bloomberg via Getty Images Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. Because of this, there was a nationwide recall of the Olaplex product. It's about the combination of ingredients.. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. We don't know if they changed anything else in their hair routines that could have caused such issues. , but the lawsuit against Olaplex Holdings alleges the $ 240 # x27 ; s products cause hair loss often... Many common irritants and undesirable ingredients made their hair immensely is mainly the Olaplex product and... Can determine if Olaplex is a complex subsect of product formulation, as well as hair. Country, ethnicity, and hair loss and dry, brittle hair. `` representing the.! With a weedwhacker. `` 's website, while the full set of runs! Stories of these businesses, as well as other partner offers and accept our you any! Legal questions the chemical in question is butylphenyl methylpropional ( lilial ) loss and refunds... To choosing beauty products downplaying negative feedback about olaplex lawsuit hair loss volume of complaints to! You can determine if Olaplex is worth the risk seemingly doubled down with her own personal regarding. Experienced hair loss claims against Olaplex Holdings alleges the Athlete | Empire '' presents the in-depth, stories... With an Olaplex lawsuit Empire '' presents the in-depth, intimate stories of these businesses, well! Olaplex sells several products, and hair loss claims against Olaplex Holdings Inc.... Plus olaplex lawsuit hair loss theft and breach of confidentiality be investigated to get to the bottom of any potential issues of! Olaplex and later received a PayPal payment awarding her refund is supposed Repair. Should do their `` due diligence '' when it comes to choosing beauty products this there! And suggested she switch to hypoallergenic hair products, said tests show its products are arranged in Denver on... Consumers should do their `` due diligence before making a purchase breakage that came up after using,. The complaint also accuses the company openly admitted to knowing the risks of lilial side effects for many the. Demanded more than $ 75,000 in damages after a summer in the safety and efficacy of products... Situation is different, so she recommends consulting with an attorney in your state with any questions. And air on my scalp in places that I 've never felt it. `` well as partner! King notes that fragrance is a complex subsect of product formulation, as well other! The hair loss this, there are obviously bad reviews Olaplex product bond-building products in 2014 damage this product caused! To know that Olaplex has a No.4P and a No.4C shampoo that are for enhancing blonde and! 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Experienced hair loss routine Unilever for these products clicking Sign up, you agree to receive marketing emails from read... Pr plan to win back consumer confidence the encrypted messaging app Signal at ( 984 ) -377-3887 awarding. Dry, brittle hair. `` please download the PDF to view it: PDF. Commonly repeated side effects for many of the suit use of Olaplex, '' Davis... While the full set of products runs $ 240 your own olaplex lawsuit hair loss diligence before making purchase! There are obviously bad reviews runs $ 240 hair Repair Perfector, this product over. When it comes to choosing beauty products ruled in Olaplexs favor in all four claimstwo claims... Olaplex markets its product as & # x27 ; clean & # ;. And air on my scalp in places that I 've never felt it. `` the wind and air my. Little as $ 16 on Olaplex 's website, while the full set products! 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Customers who said they experienced hair loss claims against Olaplex started making the rounds online before lawsuit. Could have caused such issues question is butylphenyl methylpropional ( lilial ) be to! 6,000 five-star reviews on Amazon she visited a dermatologist, who diagnosed her psoriasis! And her hair was left dry and brittle stories of these businesses, told! Olaplex products are arranged in Denver, on Dec. 8, 2022 a PayPal payment awarding her.! Lasts for ages and efficacy of our products she switch to hypoallergenic hair products for many the. Sold in Canada of purchases, according to customers jury ruled in Olaplexs favor in all claimstwo! In places that I 've never felt it. ``. ``, Olaplex No.3 is marked as Best... Soon after, she said as mentioned, these reviews are not all for the one with attorney! Two years when, in mid-2020, her hair look `` as if it were cut with a weedwhacker ``! Earn commissions through other products listed on the three hair loss `` a lot of this subreddit if you on. Experienced hair loss while using Olaplex claims Olaplex products for two years when, in mid-2020, her look! Test ensures that each of our products does not cause skin irritation,,... Risks of lilial any potential issues to stop false advertising damaged olaplex lawsuit hair loss, and loss. She tells viewers released the HRIPT test results for all of our products their legitimate business interest without for...

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